The team behind KAOS

KAOS_team-Kristel

Kristel
Pallasma

The Swiss army knife of KAOS: CEO, Art Director, Designer, Copywriter, idea generator. Does illustrations every now & then

Design is storytelling. Visual stories that not only tickle the brain the right way, but also have a purpose. I believe in creating what could exist. Design that is not only visual eye candy, but also usable, adaptable & leaves space for growth. Results that drive brand visibility, enhance engagement & align with the desired business goals. Endless opportunities, approaches & visual outcomes to a project is what keeps me passionate & curious.

Working at Neway Design Agency, I quickly honed my skills & approach & rose to the position of Art Director within a few years with specialisation in Branding. I continued on this position until Neway closed its doors in 2024. During 2021–2024, my work as Art Director, Lead Designer & Illustrator in Neway earned numerous awards in design competitions both in Estonia & abroad across different categories, reflecting my versatility & the depth of my skillset.

(The awards listed below are from projects done with Neway & its team from 2021–2024. For portfolio see neway.com. For separate competition entries & listings, see the competitition's archives)

Awards & recognitions

  • BRONZE: Logotype, 2023
  • BRONZE: Print & Outdoor, 2022
  • NOMINEE: Illustration, 2023
  • BRONZE: Corporate Illustration, 2024 (Sauga kaluriküla)
  • BRONZE: Typographic Applications, 2024
  • NOMINEE: Illustration, 2024
  • NOMINEE: Brand Identity x3, 2024
  • NOMINEE: Typography, 2024
  • BRONZE: Design & Craft, 2024
  • NOMINEE: Design & Craft, 2024
  • NOMINEE: Package Design, 2024
  • NOMINEE: Graphic Design x2, 2023
  • NOMINEE: Print & Outdoor, 2023
  • NOMINEE: Branding, 2021
  • GOLD: Graphic & Media Design, 2022
  • SILVER: Graphic & Media Design, 2022
  • NOMINEE: Graphic Communication, 2024
  • NOMINEE: Illustration, 2024
  • GOLD: Logomark & Logotype, 2024
  • GOLD: Package Design, 2024
  • SILVER: Illustration, 2024
  • SILVER: Illustration, 2023
  • BRONZE: Illustration, 2024
  • BRONZE: Illustration, 2023
  • BRONZE: Typography, 2023
  • BRONZE: Print Design, 2022
  • BRONZE: Corporate Branding, 2021
  • BRONZE: Logo Design, 2021
  • BRONZE: Environment Design, 2021
  • NOMINEE: Illustration, 2024
  • NOMINEE: Corporate Branding, 2024
  • NOMINEE: Corporate Rebranding x2, 2024
  • NOMINEE: Logomark & Logotype x2, 2024
  • NOMINEE: Corporate Branding, 2023
  • NOMINEE: Seasonal Branding, 2023
  • NOMINEE: Logomark & Logotype, 2023
  • NOMINEE: Illustration, 2022
  • NOMINEE: Package Design, 2022
  • NOMINEE: Corporate Branding, 2021
KAOS_team-Janek

Janek
Alekand

See him walking? That’s code on two legs. Exploring is his second nature, fuelled by curiosity & the occasional Red Bull

Awards & recognitions

  • NOMINEE: Digital Design, 2021
  • NOMINEE: Graphic & media design, 2022
  • NOMINEE: Branding, 2020
  • NOMINEE: UX/UI Design, 2023
  • NOMINEE: Digital Design, 2023
  • NOMINEE: Corporate Branding, 2023
  • NOMINEE: UX/UI Design, 2022
  • NOMINEE: Digital Design, 2022
  • NOMINEE: Digital Design x3, 2021
  • NOMINEE: Digital Design, 2020
KAOS_team-Pixel

Pixel
Just Pixel

Too much stress? Not enough stress? No problem! Wellness Coordinator here at KAOS reporting for duty!

Pixel joined our team to make our life at the office a bit easier (read: crazier). His stellar resumé includes the role of Assistant (to the) Branch Manager at his previous position & simply being a working dog by nature. His task at KAOS as a Wellness Coordinator is to provide options for a healthier lifestyle by making sure we don't remain sitting at our desks for too long, get enough sunlight & provide enough snacks. He loves to book mud baths & is completely unbothered by the fact that no one else seems to be loving them.

Join in on his Out of Office adventures & become a part of the pack on Instagram @pixeltheaushole

Designing with intention

Curious? See some stories & ideas we've turned into reality

Our work

We understand you may have some questions

We do brands & rebrands by leading the project from start to finish: From "Hi!" to "Why?" to handing over the final files. Our IT crowd offers website design & development plus custom software development.

We start by listening, understanding the Why, What & How, & clarify deliverables. After we've understood the task at hand, we start creating with intention. Our focus is on designing one strong concept instead of multiple approaches to avoid confusion & decision fatigue. We present one complete design concept. Once its revised & locked, we hand over the agreed deliverables to make your brand shine.

Absolutely! Our tandem consists of an internationally awarded brand designer & a developer who lives & breathes code. One of us designs & the other develops, while working closely throughout the process.

(Re)Brands take generally up to 3–4 weeks after agreement between parties & input workshop. Development projects depend on the scope & technical aspects. Hit us up with your request to receive a rough estimate.

We use KAOS CMS (Content Management System). Our very own brainchild which we constantly manage & update accordingly. This means that no website is left behind: If one gets an important update or patch, it affects everyone.

While we commend the value of AI in some fields & its use in automating processes, we value freedom of thought, real creativity & craftsmanship, which has always been an important part of mankind's history.

Great, your interest is already a good starting point! Just send us an email with a rough description of what you'd expect from us & let's get down to business.